Known around Nashville as The Starchitect™, Rhonda has spent more than thirty years building careers and campaigns on both sides of the music business.
She was part of the original staff at Arista Nashville, working national campaigns for Alan Jackson, Brooks & Dunn, Diamond Rio, BlackHawk, Steve Wariner, Michelle Wright, Lee Roy Parnell, Asleep at the Wheel, The Tractors, Exile, Pam Tillis, Radney Foster and more, and produced one of country music's first video press kits, which earned a Telly Award. She went on to spend more than two decades on the artist side, and helped pass three federal food-allergy laws along the way.
In 2019 she founded Rhonda & Company, the boutique entertainment consulting agency behind Stardust Studios.
30+Years in the music industry, on both the label and the artist side
AristaNashville original staff. Campaigns for Alan Jackson, Brooks & Dunn, Diamond Rio, BlackHawk, Steve Wariner, Michelle Wright, Lee Roy Parnell, Asleep at the Wheel, The Tractors, Exile, Pam Tillis, Radney Foster and more
TellyAward, 1993, for one of country music's first video press kits
3Federal food-allergy laws she helped pass
Placements & bookings
Where we have put our clients
On television, in national press, in lifestyle titles that rarely open their doors to country music, and across every trade in the business.
Artists, broadcasters, festivals, producers and brands we work with now, and what we do for each.
Nonprofits
Community & nonprofit work
Services
What we do
Eight disciplines, one team. Each is something we are doing for a client right now, or have done at national scale.
Owner & CEO
Rhonda Forlaw Adkins
Known around Nashville as The Starchitect™, a builder of careers who works where talent, opportunity and stardust meet.
I.
The label years
Early 1990s
Behind the scenes with Randy Travis and the Highwaymen: Waylon Jennings, Willie Nelson, Johnny Cash and Kris Kristofferson.
Arista Nashville, original staff
Joined the first staff of a new label that went on to define the decade. National campaigns for Alan Jackson, Brooks & Dunn, Diamond Rio, BlackHawk, Steve Wariner, Michelle Wright, Lee Roy Parnell, Asleep at the Wheel, The Tractors, Exile, Pam Tillis, Radney Foster and more.
1993
With Travis-Heard Entertainment, produced a VHS press kit for Brooks & Dunn, one of country music's first video press kits. It earned a Telly Award years before the format became standard practice.
II.
Both sides of the desk
For more than two decades Rhonda worked the artist side, building the alliances between managers, booking agents, labels, production companies and media outlets that turn a signing into a career.
Few people in Nashville have run campaigns from inside a major label and then lived with the results from the artist's side of the table.
Promoted, not buried. This is the last thing on the current bio page and arguably the most remarkable. It also proves a sellable capability: she can run a national issue campaign.
III.
Three federal laws
After her daughter Brianna was diagnosed with severe food allergies, Rhonda turned a family problem into a national campaign: celebrity ambassadorship, a walk across dozens of US cities, and meetings on Capitol Hill with the Senate Majority Leader and the Tennessee delegation.
FAAN honored Rhonda and Trace Adkins at its twentieth anniversary alongside the original congressional sponsors of the School Access to Emergency Epinephrine Act.
Food Allergen Labeling and Consumer Protection Act
Food Allergy and Anaphylaxis Management Act
School Access to Emergency Epinephrine Act
Rhonda & Company · Stardust Studios
The Team
About
Team
Rhonda Forlaw Adkins
Owner & CEO · The Starchitect™
Arista Nashville original staff. Telly Award. Three decades of national campaigns on both sides of the industry.
Mackenzie Adkins
Digital Creator
Leads creative direction and social strategy across Country Cruising, Exit 209, Vital Hard Seltzer and Rhonda & Company. Trained at Essential Broadcast Media in Nashville music publicity and at Moxley Carmichael in corporate communications. Public Relations, University of Tennessee. A strategist who also makes the work.
Rodney Good
Studio Manager & Chief Engineer
Multi-platinum recording engineer, producer, guitarist and vocalist with more than thirty years in Nashville studios. Credits include Waylon Jennings, Willie Nelson, Johnny Cash, Dolly Parton, Merle Haggard, Roy Orbison, the Dixie Chicks, Vince Gill and the Oak Ridge Boys. Began at Belmont University and worked his way to studio manager; still tours as a player alongside his studio work.
Tyler Gould
Sales
At work at Stardust Studios
Rodney Good at the A/V deskThe control desk looks straight onto the stageA talk-show set on the LED wall
About
Affiliations & community
Academy of Country Music
Member.
Country Music Association
Member.
Women's Music Business Association
Member. The Women's Music Business Association creates opportunities for women in the music business through education, networking and community service. Rhonda & Company volunteers a social campaign promoting the next generation of female leaders.
SOURCE Nashville
Founded in 1991, SOURCE is Nashville's longest-running organization for women in the music industry, an invitation-only community of accomplished professionals. Rhonda & Company serves on its communications committee.
Stardust Studios · Nashville
Record, shoot, rehearse, or put a show on its feet.
A 10′ × 23′ LED video wall, a 400 sq ft sound stage and the team to run them.
10′ × 23′LED video wall, 2688 × 1152 at 48 Hz
400 sq ftSound stage
1,000 sq ftTotal studio space, with dressing room and lounge
