Bios in three lengths, headshots, logos and a fact sheet, cleared for use.
Work
Clients & partners
Artists, broadcasters, festivals, producers and brands we work with now, and what we do for each.
Nonprofits
Community & nonprofit work
Services
What we do
Eight disciplines, one team. Each is something we are doing for a client right now, or have done at national scale.
Owner & CEO
Rhonda Forlaw Adkins
Known around Nashville as The Starchitect™, a builder of careers who works where talent, opportunity and stardust meet.
I.
The label years
Early 1990s
Behind the scenes with Randy Travis and the Highwaymen: Waylon Jennings, Willie Nelson, Johnny Cash and Kris Kristofferson.
Arista Nashville, original staff
Joined the first staff of a new label that went on to define the decade. National campaigns for Alan Jackson, Brooks & Dunn and Diamond Rio.
1993
With Travis-Heard Entertainment, produced a VHS press kit for Brooks & Dunn, one of country music's first video press kits. It earned a Telly Award years before the format became standard practice.
II.
Both sides of the desk
For more than two decades Rhonda worked the artist side, building the alliances between managers, booking agents, labels, production companies and media outlets that turn a signing into a career.
Few people in Nashville have run campaigns from inside a major label and then lived with the results from the artist's side of the table.
Promoted, not buried. This is the last thing on the current bio page and arguably the most remarkable. It also proves a sellable capability: she can run a national issue campaign.
III.
Three federal laws
After her daughter Brianna was diagnosed with severe food allergies, Rhonda turned a family problem into a national campaign: celebrity ambassadorship, a walk across dozens of US cities, and meetings on Capitol Hill with the Senate Majority Leader and the Tennessee delegation.
FAAN honored Rhonda and Trace Adkins at its twentieth anniversary alongside the original congressional sponsors of the School Access to Emergency Epinephrine Act.
Food Allergen Labeling and Consumer Protection Act
Food Allergy and Anaphylaxis Management Act
School Access to Emergency Epinephrine Act
Rhonda & Company · Stardust Studios
The Team
About
Team
Rhonda Forlaw Adkins
Owner & CEO · The Starchitect™
Arista Nashville original staff. Telly Award. Three decades of national campaigns on both sides of the industry.
Mackenzie Adkins
Digital Creator
Leads creative direction and social strategy across Country Cruising, Exit 209, Vital Hard Seltzer and Rhonda & Company. Trained at Essential Broadcast Media in Nashville music publicity and at Moxley Carmichael in corporate communications. Public Relations, University of Tennessee. A strategist who also makes the work.
Rodney Good
Studio Manager & Chief Engineer
Multi-platinum recording engineer, producer, guitarist and vocalist with more than thirty years in Nashville studios. Credits include Waylon Jennings, Willie Nelson, Johnny Cash, Dolly Parton, Merle Haggard, Roy Orbison, the Dixie Chicks, Vince Gill and the Oak Ridge Boys. Began at Belmont University and worked his way to studio manager; still tours as a player alongside his studio work.
Tyler Gould
Sales
At work at Stardust Studios
Rodney Good at the A/V deskThe control desk looks straight onto the stageA talk-show set on the LED wall
About
Affiliations & community
Academy of Country Music
Member.
Country Music Association
Member.
Women's Music Business Association
Member. Rhonda & Company donates a social media campaign promoting the next generation of women leading the music industry.
SOURCE Nashville
Communications committee. Founded in 1991, the longest-running organization for women in the Nashville music industry.
Stardust Studios · Nashville
Record, shoot, rehearse, or put a show on its feet.
A 10′ × 23′ LED video wall, a 400 sq ft sound stage and the team to run them.
10′ × 23′LED video wall, 2688 × 1152 at 48 Hz
400 sq ftSound stage
1,000 sq ftTotal studio space, with dressing room and lounge
Bios, images, logos and facts, cleared for use. For interviews and requests, write to press@rhondaandco.com.
Biography
Logos & photos
High-resolution logos and photography are available on request from press@rhondaandco.com.
Fact sheet
Founded2019, Nashville, Tennessee
Arista NashvilleOriginal staff
Telly Award1993
MembershipsACM · CMA · WMBA · SOURCE
Federal legislationThree food-allergy laws
StylingThe Starchitect™, capital S and A
Contact
Get in touch
Series in development
Exit 209 with Storme Warren
The stories behind country music's biggest hits, told and played by the songwriters who wrote them, live from downtown Nashville.
Format
The song, then the story
Hit songwriters in the round, in front of a live audience. Each tells how the song came to be, then plays it the way it was first written.
Host
Storme Warren
Television and radio broadcaster with more than forty years in country music. Hosts on The BIG 615 on Garth Brooks' SEVENS Radio Network and fronts major festivals worldwide.
Venue
The Twelve Thirty Club
An established live room in downtown Nashville, already home to the series.
Talent
Writers of the hits
Lineups from past and upcoming shows available on request.
Audience
Fans in the room and online
Attendance and social reach available on request.
Production
Stardust Studios
In-house LED stage, crew and a multi-platinum chief engineer, with social and publicity run by the same team.
